It isn’t alive,
but it is heart-warming.
LOVE × ROBOT
= LOVOT
Slow-Relation Robot Powered by Well-Being Technology.
From utility to emotional value, home robots have expanded into a new stage of well-being. LOVOT is positioned as the newest category in this evolution.
Category 01
Bio-inspired Motion & Lifelike Presence
Iconic Launch:1999-, Animal mimic Entertainment robot
Value Proposition: Delivers immediate "wonder" through organic, bio-inspired movements enabled by advanced articulated joints. It mimics the unpredictability of living creatures to provide surprise and joy.
Strategic Objective: To use visually captivating behavior as a catalyst for pet-like emotional attachment, focusing on the initial "wow factor."
Category 02
Functional Efficiency & Automation
Iconic Launch:2002-, Room cleaning robot
Value Proposition: Provides tangible utility and time-savings by automating repetitive household chores. Its value is measured by its performance, precision, and autonomy.
Strategic Objective: To build functional trust by acting as a reliable "digital butler" that consistently meets user expectations through task fulfillment.
Category 03
Practical & Emotional Conversational Interface
Iconic Launch: 2015-, Verbal communication robot
Value Proposition: By leveraging speech recognition and Natural Language Processing (NLP), it delivers both practical information services (functional value) and human-like dialogue (emotional value).
Strategic Objective: To establish a partnership-based relationship where the robot serves as a seamless interface for information exchange and social interaction.
Category 04
Emotional Resilience & Well-being
Iconic Launch: 2019, LOVOT [Groove X, inc.]
Value Proposition: In contrast to conventional robots that prioritize efficiency and immediacy, LOVOT is grounded in a "slow technology" philosophy that deepens bonds over time. Its design emphasizes comforting tactile warmth and nuanced responsiveness, fulfilling users' innate desire to nurture and feel needed. Through daily, unhurried interactions, LOVOT cultivates a "slow relation" — a gentle, long-term bond between human and robot — achieving high retention rates. In an observational study, LOVOT owners showed higher baseline urinary oxytocin levels compared to non-owners, suggesting that affiliative relationships can form between humans and companion robots.
Strategic Objective: To reduce everyday stress and strengthen mental resilience through daily moments of comfort, contributing to a life of greater well-being.
This is where you can take on world-first challenges. Discover the culture rooted at GROOVE X and our recruitment opportunities.
R&D
Integrating hardware, software, and creative disciplines to drive pioneering innovation.
Manufacturing
Managing over 5,000 parts to optimize global production.
Repair
Operating one of the world’s largest B2C robot hospitals as a first-of-its-kind initiative.
Retail
Building a highly repeatable proprietary sales model centered on physical stores and specialist staff.
We are hiring teammates who want to build the future of companion robotics with us.
